Van de Velde
Van de Velde
Van de Velde
Van de Velde
Van de Velde

Conversion Rate Optimisation Specialist


When you think of Van de Velde, do you immediately think of luxury lingerie, fashion and design? That’s correct. But did you know that we also have a growing eComm team that you can be part of? Are you looking for a new challenge as a Conversion Rate Optimisation Specialist in an international environment? Then working at Van de Velde could be just the thing for you. In 1919 Van de Velde started as a passionate family business. Now we have grown into a stable, internationally leading fashion company in luxury lingerie with more than 100 years of experience. During that growth, we never lost sight of our original family values. Our values (Passion, quality, focus on consumers & customers, entrepreneurship, stronger together & authenticity) are Van de Velde's DNA. They connect us, they express what we stand for and how we act. Every single day. We are looking for a colleague who can help us grow, shares the same values and who is looking forward to building a digital and sustainable future with us. Are you willing to make a positive difference? Move your career forward and come work at Van de Velde!

Your job

As a Conversion Rate Optimization (CRO) Specialist, you are responsible for developing the strategy and implementing the optimization efforts to improve user experience, maximize conversion rates and increase engagement across the brand and retail websites of the Van de Velde group. You will work closely with the digital sales, marketing & data team to advocate our personalisation and testing capabilities and strategies & cultivate a data-driven mindset towards always-on optimisations.

Your key responsibilities include:

  • implementing & influencing a conversion optimisation roadmap across all digital channels to maximise commercial, marketing & customer KPIs .

  • managing key conversion points in the marketing funnel.

  • increasing conversion rates (online sales + appointments).

  • driving marketing-qualified potential consumers into the database.

  • driving a test and learning (A/B & multivariate) programme using personalization & testing tools to ensure continuous measurable results.

  • managing and optimizing input for landing pages, website calls-to-action (CTAs), etc.

  • UX & data-driven input for web design & functionalities.

  • analysing and working with marketing colleagues to optimise marketing channel (soft) conversion & improving on-site marketing funnel KPI’s such as CTR, page view rates, …

  • assisting the Digital Performance Manager in better forecasting the monthly and weekly conversion forecasts by channel & market in the forecasting, budget and planning process

  • collaborating with people responsible for channels, content, email, social media, in order to optimize each conversion path

  • utilising and facilitating customer research (usability labs, on-site surveys, post purchase experience surveys) to drive hypotheses into the experimentation roadmap

  • continuously reviewing & enhancing the insight / analytics around digital channel performance

  • translating the customer segmentations from the customer data and insight that we have into actionable on-site segmentation to achieve more effective multi-channel marketing and targeting.

Your profile

  • You have experience in Conversion rate optimisation & web analytics (5+ years in digital marketing/e-commerce)

  • You are data-driven & have a process-oriented mindset, but you are also detail-oriented.

  • You have project planning and organizational skills.

  • You are a teamplayer with good communication & coordination skills.

  • You have an experimentation/fail-fast mindset and you are a real problem solver.

  • You have advanced knowledge of Google Analytics or other web analytics

  • You have general knowledge of statistical concepts

  • You have experience with personalization software is a plus

  • Experience with Content Management Systems is a plus

  • You speak English. Other languages such as Dutch, French, German, … are a plus.

Our offer

  • A full-time contract of indefinite duration in Belgium.

  • A competitive salary with extra-legal benefits in function of the job.

  • 9 extra vacation days.

  • A thorough on-the-job training at the start of your employment to ensure personal growth.

  • A challenging and autonomous job in a stable, internationally listed fashion company with a pleasant company culture where there is room for initiative and ideas.



Publish date



Maxime Deforce