PR Intern

When you think of Van de Velde, do you spontaneously think of luxury lingerie, fashion and design? That's right. But did you know that we also offer internships in various departments? Are you a motivated student looking for a challenge in an international environment? Do you want to work for the famous brands Maria Jo & PrimaDonna? Then an internship at Van de Velde is definitely for you. What started as a family business in 1919 has grown into a stable and leading fashion company with over 100 years of experience. During that growth we never lost sight of our family values: passion, quality, consumer and customer focus, entrepreneurship, teamwork and authenticity. The DNA that connects us every day and expresses how we act and what we stand for. For our continued growth, we are looking for a colleague who shares the same values and is looking forward to building a digital and sustainable future with us. Fancy making a positive difference together? Take a step forward in your career and join Van de Velde.

As PR manager assistant, you’re assisting the PR manager responsible for the development and implementation of the PR strategies in key markets (Germany, Belgium, France and The Netherlands) for our brands Marie Jo and PrimaDonna with relevant press content, community content on the brand essences and brand USP’s.

Community:

• Following-up on PrimaDonna and Marie Jo community campaigns rolled out by HQ and PR agencies
• Work closely together with PR/Influencers agencies to create content for and about our brands (contracts, samples request, collecting deliverables)
• Propose new activations/new profiles to increase and engage the community
• Keeping a close contact with the Social media Manager to coordinate timing of influencer content
• Analyze profiles with dedicated tool (Stellar)
• Set-up the Content Creators reports with a dedicated tool (Stellar)
• Coordinate the community reports with the agencies
• Engage with our community on social media (f.e. answering to comments on our instagram posts)

Press:

• Following up on PrimaDonna and Marie Jo seasonal campaigns rolled out by international PR agencies
• Giving feedback to PR agencies' questions: info regarding the collection, sending photos,...
• Coordinate the clipping reports with the agencies & compare their results within the Auxipress monitoring platform
• Manage samples deliveries for stylists and magazines

• Preferably you are a communications/PR and, or marketing graduate.
• You are available for a period of 6 months starting June 2024
• You’re up to date with the latest social media trends, tools and influencers.
• You’re passionate about fashion lingerie that makes a difference in women’s lives.
• You have the capability to understand and defend brand USP’s and essences.
• You’re an innovative and creative storyteller.
• You’re result driven.
• You’re a true relationship builder, well organized and proactive.
• You’re a hands-on coordinator that can pivot quickly and adapt when needed.
• You are fluent in English and Dutch is a big plus. You live in Belgium & are allowed to work here.

• A challenging and diverse internship for a period of 6 months.
• We offer a paid internship (BIO contract) if already graduated.
• Opportunity to develop yourself within a stock listed international Belgian fashion company in full growth.
• You'll be working from our Schellebelle HQ.