Van de Velde
Van de Velde
Van de Velde
Van de Velde
Van de Velde

Digital Media Manager

Introduction

When you think of Van de Velde, do you immediately think of luxury lingerie, fashion and design? That’s correct. But did you know that we also have a growing eComm team that you can be part of? Are you looking for a new challenge as a Digital Media Manager in an international environment? Then working at Van de Velde could be just the thing for you. In 1919 Van de Velde started as a passionate family business. Now we have grown into a stable, internationally leading fashion company in luxury lingerie with more than 100 years of experience. During that growth, we never lost sight of our original family values. Our values (Passion, quality, focus on consumers & customers, entrepreneurship, stronger together & authenticity) are Van de Velde's DNA. They connect us, they express what we stand for and how we act. Every single day. We are looking for a colleague who can help us grow, shares the same values and who is looking forward to building a digital and sustainable future with us. Are you willing to make a positive difference? Move your career forward and come work at Van de Velde!

Your job

As a digital media manager, you are responsible for strategizing, analysing, reporting and optimizing the digital paid media investments of the Van de Velde group. By collaborating with and managing the media and data marketing agency, the main objective is to achieve the forecasted digital revenue targets against the best possible ROAS across the different stages of the funnel. Through continuous optimisations and with an eye for innovation, you keep Van de Velde on track as a digital media leader in the lingerie industry.

Your key responsilities include:

Paid Performance Media Strategy

  • Developing the paid media performance strategy for digital media aligned with business goals & implementing the roadmap for digital media acceleration with the media agency

  • Diversifying the online marketing mix (through research, benchmarking) and suggest new acquisition tactics.

  • Being the digital media advisor for the marketing teams on digital awareness campaigns and gatekeeper of the integrated paid media plan across the funnel.

  • Aligning with the Data & analytics specialists on the ideal anonymous data strategy, GMP Stack & CDP integration

  • Aligning and coordinating with E-commerce Channel Managers (brand, retail and marketplaces) with regards to digital sales forecast & results.

  • Developing growth scenarios per channel and market within the paid media-driven channels using the standard KPI’s.

Paid Performance Media Management

  • Managing the digital campaign strategy, execution and reporting across all digital paid media disciplines (SEM, Display, Paid Social, Native Advertising, Programmatic, etc.) focusing on performance formats.

  • Handling the daily management of the media agency.

  • Measuring and analysing the effectiveness (KPIs) and ROAS/ROI of all performance activities with a focus on reporting automation & dashboarding

  • Further developing the paid media attribution model and roadmap for marketing mix modeling.

Your profile

  • You have 5 years of experience in Digital Performance Marketing

  • You have strong reporting & analytical skills (Excel, PowerBI, Cubes)

  • You have an entrepreneurial spirit.

  • You are able to cooperate in teams in a cross functional & cross-department environment. 

  • You can work with the following tools/platforms:

  • Google Analytics Universal & GA4

  • Google Datastudio

  • Google Ads

  • Facebook Business Manager

  • Feed management tool (e.g. Channable)

  • Google Merchant Center

  • Microsoft Bing

  • Google 360 Suite: CM360, SA360, DV360

  • You speak English. Other languages such as Dutch, French, German, … are a plus.

Our offer

  • A full-time contract of indefinite duration in Belgium.

  • A competitive salary with extra-legal benefits in function of the job.

  • 9 extra vacation days.

  • A thorough on-the-job training at the start of your employment to ensure personal growth.

  • A challenging and autonomous job in a stable, internationally listed fashion company with a pleasant company culture where there is room for initiative and ideas.

Locatie

Schellebelle

Publish date

25-05-2022

Contactpersoon

Maxime Deforce